︎




Work
Info
Instagram
Linkedin
Email
Archive

HLK



︎︎︎ February 2024—Present
︎︎︎ Visual Identity, Art Direction, Photography
Art Direction for Korean vegan leather brand HLK, including brand concept research and development. The purpose of the rebrand was to put emphasis on HLK’s mission to preserve the heritage of Korean minimalist beauty, through Korean vegan materials and user-centric designs. With the creation of the new slogan “Made in Korea”, HLK was remodeled with a personal touch—Korean models, family background stories, and raw, “connected to heritage” imagery. 
︎ NICOLE YAMAMOTO IS A GRAPHIC DESIGNER SPECIALIZING IN PUBLICATION DESIGN, CREATIVE DIRECTION, AND VISUAL IDENTITY ︎ NICOLE YAMAMOTO IS A GRAPHIC DESIGNER SPECIALIZING IN PUBLICATION DESIGN, CREATIVE DIRECTION, AND VISUAL IDENTITY ︎ NICOLE YAMAMOTO IS A GRAPHIC DESIGNER SPECIALIZING IN PUBLICATION DESIGN, CREATIVE DIRECTION, AND VISUAL IDENTITY ︎ NICOLE YAMAMOTO IS A GRAPHIC DESIGNER SPECIALIZING IN PUBLICATION DESIGN, CREATIVE DIRECTION, AND VISUAL IDENTITY