Picky

︎︎︎ May 2023—Present
︎︎︎ Visual Identity, Art Direction

Successfully introduced a new brand identity system for Picky, a K-beauty giveaway platform application that connects Korean beauty brands to a community of content creators across the world. The rebrand effectively conveyed the company’s goal of presenting Seoul and popular Korean culture to a global audience, with a variety of mediums, including both digital and print assets. This included online material such as social media posts, highlights, campaigns, and emails, as well as offline material including packaging, posters, postcards and merch.